China's first quartz watch brand
In 1982, Shenzhen Overseas Chinese Town, China's first quartz watch was born in Tianba, China's watch industry began in the 1980s, and entered the "Tianba era". As a precious product to witness the development history of Shenzhen, the Shenzhen Museum has permanently established the Tianba Watch as the first watch brand in Shenzhen.
Dare to be the first in the world
Since its establishment, Tianba Watch has been through the wind and rain for thirty-three years. As a local brand, Tianba Watch has been adhering to the brand concept of “Being the best in the world” at every stage of the development process.
· In 1982, from the creation of China's first quartz watch, Tianba Watch has always played the role of the Chinese watch industry “Pioneer”.
· China's watch industry's first use "advertising marketing". In 1984, Tianba was the first to introduce brand advertising in the industry, “the temptation to stop the temptation”, becoming the classic memory of the times.
· The first sales system of the Chinese watch industry. In 1984, Tianba Watch created a distribution system for the watch industry and established sales outlets throughout the country. The major brands have been using this system
· pioneered the marketing and marketing methods of the Chinese watch industry. In 1988, it advocated and successfully held the first “Shenzhen Watch Fair”, namely China's largest watch fair & mdash;— Shenzhen Watch Fair. In the same year, the Haiba watch brand was born in Zhuhai. Once launched, the market responded enthusiastically.
· The first direct sales model of the Chinese watch industry. In 1991, Tianba Watch set up a direct sales headquarters in Shenzhen, with eight market segments including Northeast China, North China, Northwest China, Southwest China, East China, Wuhan, Guangzhou and Shenzhen. This direct sales model is still an important sales model for the Chinese watch industry.
· Create China's first branded smart watch. In 2013, Tianba Watch launched its first smart watch T-Watch. Smart, stylish and casual T-Watch is the first sales in the form of e-commerce, marking the entry of Tianba into the intelligent era.
Do the international first-class Chinese watch brand
· The return of the king and the accumulation of wealth. In 2009, the ba table to "return of the king," appearance "China (shenzhen) international horologe exhibition," new brand and product upgrading, development of "king, a wise man, mingshi, hero, a brave man, society, hui" seven big series table, to create "first-class international watch brands in China", continuously improve product quality and brand value, and aimed at China's brand.
· Listed in Hong Kong and entered the ranks of international brands. On January 26, 2011, The Watch was successfully listed in The Hong Kong Stock Exchange, indicating that The Watch has an international vision and steps forward to become a world-class brand.
· Upgraded the brand strategy and signed a celebrity spokesperson for the 30th anniversary ceremony. In 2012, on the occasion of the 30th anniversary of Tianba Watch, It signed a contract with Domestic famous movie star Hou Yong as the brand image spokesperson to further enhance the brand image and value.
· As time goes by, the true colors remain. Tianba watch continues to inherit the brand concept of "be the first in the world", with the goal of "world-class Chinese watch brand", to make the national brand of Tianba watch stand out among the watches of the world.